About Us

Brand Overview
Jacquemus is a French luxury fashion house founded in 2009 by designer Simon Porte Jacquemus. Headquartered in Paris, the brand rapidly distinguished itself through its minimalist yet playful aesthetic, infusing each collection with the sensibilities of Southern France—Provence landscapes, artisanal craftsmanship, and a lighthearted spirit. Under the stewardship of Simon Porte Jacquemus, the house operates with over 300 employees as of early 2025 and maintains a distinct positioning in the global “modern French luxury” segment.

Founder and Historical Milestones
Simon Porte Jacquemus (b. 1990) established the brand at age 19 as a tribute to his late mother, from whom the company derives its name. Although briefly enrolled at the École supérieure des arts et techniques de la mode (ESMOD) in Paris, he largely developed his skills independently. In 2010, Jacquemus arranged for his friends to model his earliest designs during Vogue Fashion’s Night Out, thereby securing prominent media attention. By 2012, his work was formally presented at Paris Fashion Week, setting the stage for international recognition. Over the ensuing decade, Jacquemus solidified its reputation through unconventional runway presentations—staging shows in lavender fields of Provence, Corsican salt flats, the gardens of the Palace of Versailles, and other site-specific venues.

Design Philosophy and Aesthetic
Jacquemus upholds a design ethos characterized by rigorous minimalism tempered with whimsical details. Clean silhouettes and streamlined tailoring form the foundation of the collections, while unexpected cuts, asymmetrical draping, and vibrant color palettes add a sense of youthful dynamism. A recurring motif is the influence of Provence’s natural environment—lavender fields, sun-bleached façades, and rustic textures—reflected in the brand’s choice of lightweight, breathable fabrics and sun-washed hues such as cream, caramel, pale blue, and ochre. This commitment to “Southern French modernity” resonates with a younger demographic seeking effortless yet distinctive wardrobe statements.

Product Lines and Signature Pieces

  1. Women’s Ready-to-Wear

    • The women’s collections feature everything from tailored blazers and oversized knitwear to fluid dresses and deconstructed shirting. Signature items include the asymmetrical “La Mai Surprise” knit dress—renowned for its deliberate raw edges and angled hem—and the cropped “La Veste Maria” denim jacket, which fuses masculine structure with feminine flair.

  2. Men’s Ready-to-Wear

    • Launched in 2019, Jacquemus’s men’s line carries forward the brand’s minimalist vocabulary, balancing utilitarian streetwear elements (e.g., oversized hoodies, drawstring shorts) with sartorial references (e.g., structured outerwear). The Spring 2023 “Marine” collection, unveiled at a villa in Capri, underscored the brand’s penchant for coastal inspirations and drew notable attendance from European and American buyers.

  3. Accessories and Footwear

    • Le Chiquito: Introduced in 2018, this ultra-mini bag quickly became Jacquemus’s most iconic accessory. Its diminutive scale, exaggerated handles, and sculptural proportions have secured its place as a social-media darling, frequently spotted on celebrities and influencers.

    • Footwear Collaborations: Jacquemus has partnered with Nike to launch limited-edition silhouettes—most notably the “JF1” and “Humara” styles—merging athletic heritage with contemporary design. The Fall 2023 collection, presented at Versailles, featured joint Jacquemus × Nike sneakers, reinforcing the label’s “high-street meets high-fashion” positioning.

  4. Jewelry and Small Leather Goods

    • The house also offers a curated selection of minimalist jewelry—geometric earrings, slim bangles, and chain necklaces—alongside small leather goods including belts, cardholders, and sunglasses. Each accessory adheres to Jacquemus’s principle of marrying functionality with an artisanal sensibility.

Business Model and Growth Strategy
Jacquemus operates a hybrid distribution model combining direct-to-consumer e-commerce with selective retail partnerships. In 2022, the brand introduced an “in-season” runway-to-retail approach: once a collection debuts, pieces become immediately available for purchase, thereby compressing the traditional fashion calendar and responding more nimbly to market demand. This “see-now, buy-now” strategy has improved sell-through rates and strengthened customer engagement.

The brand’s flagship store on Avenue Montaigne in Paris debuted in late 2022, offering an immersive retail environment that blends art installations with product displays. Additional permanent boutiques have since opened in London’s New Bond Street and New York’s SoHo district, with plans to expand into Los Angeles and Miami in 2025 under the leadership of newly appointed CEO Sarah Benady (formerly President of Céline North America), who was hired to supervise global retail operations and scale the company’s infrastructure.

Financial Performance and Ownership Structure
In the 2022 fiscal year, Jacquemus reported approximately €100 million in revenue, nearly doubling its prior year performance. The accessories category—particularly the Le Chiquito bag—accounts for over 50 percent of total sales, while footwear and small leather goods are experiencing rapid growth. The founder has deliberately maintained majority ownership to preserve creative control. As of 2024, the brand remains privately held, having declined significant external investment offers in favor of incremental minority funding to support gradual expansion.

Key Collaborations and Partnerships
Jacquemus has pursued strategic alliances to broaden its consumer base and reinforce brand equity:

  • Nike: The co-branded JF1 and Humara sneakers launched in 2022 introduced Jacquemus’s aesthetic to sneaker culture, selling out rapidly upon release.

  • L’Oréal: In early 2025, the house entered a partnership with L’Oréal to develop a capsule cosmetics line—marking its first foray into beauty and reinforcing a diversification strategy.

These collaborations underscore Jacquemus’s dual aim of maintaining artistic integrity while engaging with broader lifestyle segments.

Global Retail Footprint

  • Permanent Flagships:

    • Paris, Avenue Montaigne 58 (opened 2022)

    • London, New Bond Street

    • New York, SoHo

    • Dubai, Mall of the Emirates

    • Capri and Saint-Tropez (seasonal boutiques)

  • Pop-Up and Temporary Installations: Jacquemus frequently stages pop-up shops in major fashion capitals—often designed as interactive art installations—to generate limited-edition exclusivity and maximize social-media visibility.

By early 2025, the brand aims to establish new boutiques in Los Angeles and Miami, thereby solidifying its presence on both U.S. coasts.

Sustainability and Corporate Responsibility
Jacquemus has initiated measures to reduce environmental impact throughout its supply chain. The brand prioritizes small-batch production, leveraging locally sourced and eco-friendly fabrics (e.g., organic cotton, regenerated materials) wherever feasible. Additionally, limited production runs for ready-to-wear and accessory lines serve both to maintain exclusivity and to minimize excess inventory. Jacquemus also engages with philanthropic causes in Provence, including support for regional artisans and conservation efforts.

Future Outlook
Looking ahead to 2025 and beyond, Jacquemus plans to:

  1. Expand Product Categories: Beyond fashion and accessories, the brand is set to launch home-and-lifestyle offerings, leveraging its signature “Provençal” identity in interior décor and small furnishings.

  2. Deepen Digital Engagement: Continued investment in on-demand production, real-time runway streaming, and enhanced e-commerce functionalities (including augmented reality “virtual try-on”) will further tighten the brand-consumer connection.

  3. Geographical Growth: New flagships in North America (Los Angeles and Miami) will be complemented by selective entry into Asian markets, with pop-ups planned for Tokyo and Seoul in late 2025.

  4. Maintain Creative Autonomy: Founder Simon Porte Jacquemus remains committed to preserving the house’s founding ethos—ensuring that design decisions remain centrally guided by his vision even as the company scales.

By balancing artisanal craftsmanship with strategic commercial expansion, Jacquemus is poised to sustain its momentum as a leading authority in contemporary luxury fashion.